![]() ![]() We captured a broader audience with higher intent while maintaining efficiency,” said Brooke Tarabochia, director of growth marketing at Peloton Digital, in a statement on the Apple website. “Apple Search Ads was the most efficient, scalable paid channel for our relaunch. The company says 70% of App Store visitors use Search to find their next app that 65% of all downloads take place after search and that it sees a better than 50% conversion rate for search ads. What’s interesting is how effective these ads seem to be. “Like our other advertising offerings, these new ad placements are built upon the same foundation - they will only contain content from apps’ approved App Store product pages and will adhere to the same rigorous privacy standards,” the company said in a statement to 9to5Mac.Īpple says developers will likely use these slots to reach customers searching through specific ad categories, though they will not be able to target specific competing apps.Īt the same time, ads shown will be those that are seen as relevant to the app you are looking at, which implies that apps from competing developers will be seen on some app pages. ![]() ![]() Another may appear at the very bottom of an App Store app listing under the "You May Also Like" banner.Īpple says search ads provide opportunities for developers of all sizes to grow their business.One new slot will appear on the second row of the Today section of its store.Apple now intends to add more ad slots to the App Store: ![]()
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